STORIES THAT SELL:
6 WEEK MARKETING ACCELERATOR
Running a small business is tough enough, without worrying that your marketing isn't driving the best results.
Let’s change that.
Are you a small business owner? Then, you’ve come to the right place.
Driving record growth for your business, by deploying the right marketing techniques
Experiencing abundance in your business, positively impacting all areas of your life
Finally being able to take that vacation that you’ve always dreamed about, because your business is finally successful and your systems are automated
Feeling a sense of fulfillment every day, because your authentic story is resonating with your customers and generating leads and sales
Working faster and more efficiently because of the systems at your disposal,
Driving customers through social media and email (even if you have no idea where to start!)
IS THE 6-WEEK ACCELERATOR FOR YOU?
Raise your (virtual) hand if this sounds familiar:
You are struggling t0 support yourself and your family, and have had to take up a second job to pay the bills.
Your marketing strategies are outdated or ineffective, and you don’t what channels to leverage to convert your target customers
You’re having trouble driving foot traffic to your storefront, and don’t know how to fix it
You need help driving sales or bookings for your e-commerce business
You need scalable strategies to drive donations for your non-profit
You can’t afford to hire a marketing director even though you need that level of expertise
Believe me, I know the struggle.
I worked in corporate America for more than 10 years, leading digital and social marketing for brands like Ann Taylor, Beats by Dre, and Marriott International. But my real passion was always helping small businesses succeed.
I come from a family of small business owners - my dad owns an architecture firm, and my mom owned a landscape design firm. And when I left corporate America, I started a business of my own, dedicated to helping small businesses succeed.
And, winning ain’t easy. I know how frustrating the grind can be.
My journey from being a marketing leader in corporate to recording podcasts in my closet and hustling as an Entrepreneur.
After a long time struggling to re-establish myself, I started seeing breakthrough success for my business and for my clients after I reclaimed my voice and came forward with my personal story. This journey was anything but easy. But through it, I learned how to successfully merge the philosophy of authentic storytelling with my learnings from building Fortune 500 brands.
When I decided that I wanted to create a scalable model which would allow me to help more businesses grow at a decreased cost, the 6-week Accelerator was born.
STORIES THAT SELL
WHAT WILL YOU GET IN STORIES THAT SELL: 6-WEEK MARKETING ACCELERATOR?
➊ How to craft your signature story that differentiates your brand or non-profit and makes your customers care about you
➋ How to stand out from the sea of sameness in your competitor set, no matter what industry you’re in
➌ Get custom training on how to develop an effective marketing plan for your small business, to achieve your unique objectives
➍ Discover cutting-edge tactics that will help you stand out, generate leads, and achieve objectives from online sales, to bookings, to in-store traffic
➎ Find out about the latest tools you should be integrating into your website to drive leads, traffic and interaction
➏ Learn which channels you should be deploying based on your unique brand goals
➐ Get personalized marketing strategies to scale your business
➑ How to use email and social media as vehicles for storytelling that sells
There is only one proof of ability—action.”
Here are the details.
BRANDING BASICS &
We cut through the clutter to make sure your brand positioning and purpose is crystal clear. Then, we define your signature brand story that will set you apart from all your competitors.
THE NUTS & BOLTS OF
MARKETING PLANNING PT. 1
We clarify your objectives, define actionable goals, and decide which channels are appropriate for your business, to generate the most ROI.
MARKETING PLANNING: OWNED CHANNELS
We develop crystal-clear strategies to activate your owned channels and communicate your signature story effectively, eg: Your website, your social channels, and your venue or storefront, if applicable. We will go into detail on digital and social best practices & tools.
4. MARKETING PLANNING: EARNED CHANNELS
We outline how to drive success through earned channels, including: Partnerships, social influencers, business/review sites like Google Business, Yelp and TripAdvisor, and more.
5. MARKETING PLANNING: PAID CHANNELS
We explore best practices, tips and techniques for activating your business and signature story through paid media, focusing on social advertising (Facebook, Instagram, and more), and exploring other methods of driving traffic through mobile and local advertising. Includes topline budget tips.
6. MARKETING PLANNING:
We review case studies of businesses who have been successful at driving buzz, word-of-month and sales through innovative marketing techniques.
6 WEEK ACCELERATOR FORMAT:
✓1 90 minute virtual group sessions each week for 6 Weeks, the call will be recorded if you can’t make it
✓Downloadable materials of all the items reviewed on the call
✓Worksheets & cheatsheets for each module
✓2 60-minute virtual 1-1 calls with Lucia to discuss your unique business needs
✓Tips, tools & case studies each week demonstrating how authentic storytelling sells
✓How to Tell Your Signature Story: Deep dive into proven storytelling techniques that sell
✓The real deal on social influencers - disrupting the power dynamic, how and when to partner with them, and how to spot the fakes
YOU DESERVE TO BE SUCCESSFUL.
Invest in your business. The time to up-level is NOW.